theodp writes “Remember New Coke? Twenty-eight years ago, Coca-Cola replaced the secret formula of its flagship brand, only to announce the return of the “classic” formula just 79 days later. Had it launched in 2013, Coke’s Jay Moye suspects a social media backlash would have prompted it to reverse itself even sooner. In a timely follow-up, ZDNet’s Steven Vaughan-Nichols points out that Microsoft is facing its own New Coke moment with Windows 8. ‘Does Ballmer have the guts to admit he made a mistake and give users what they clearly want?’ Vaughan-Nichols asks. ‘While it’s too late for Windows 8, Blue might give us back our Start button and an Aero-like interface. We don’t know.’
The Verge reports, ‘Google chairman Eric Schmidt and WikiLeaks founder Julian Assange secretly met in 2011 and held a lengthy interview, according to a transcript published on the whistleblowing site. The leak is surprisingly timely — Schmidt was apparently conducting research with Jared Cohen for the pair’s book The New Digital Age, which is set to be released on Tuesday. Assange was under house arrest in England at the time the five-hour conversation took place. The conversation is a fascinating look into the minds of the two men, both of whom have had immeasurable impact on issues surrounding technology over recent years.